Every 2026 TV Brand Sold in the US
The eleven brands that matter — ranked by US 2025 market share. Each page has the full 2026 lineup, side-by-side strengths and weaknesses, and the install-veteran's honest take.
Samsung
US #1 by market share — QD-OLED, Neo QLED, and the new Micro RGB.
LG
OLED leader — reference picture quality for dark-room viewing.
Sony
Premium reference — the pick for movies, HDR cinema, and PS5.
Vizio
Walmart-owned budget premium — value with caveats.
TCL
Best Mini-LED $-for-$ — RTINGS perennial value pick.
Hisense
TCL's main competitor — dual-cell flagship + best-value U8.
Insignia
Best Buy's budget house brand — Hisense panels under the badge.
Onn
Walmart's house brand — Roku OS at the lowest possible prices.
Roku-Branded TVs
The OS-as-brand category — TCL, Hisense, Onn, RCA, Sharp, Element all make them.
Toshiba
Hisense-made sets sold under the Toshiba badge — slight discount vs Hisense direct.
Panasonic
Specialty premium — the cult OLED favorite, US distribution returned 2024.